A bookstore in Dallas, Texas used clickbait headlines to get people to read more
New Delhi:
Don't you just hate clickbait-y headlines? So do we. But a bookstore in Texas made a noble use of clickbait to get people to read more. Dallas bookshop 'The Wild Detectives' came up with
Litbaits. The store introduced Litbaits on their Facebook page that used clickbait headlines to redirect users to the online versions of classic books. All for a good cause.
The initiative was launched last year in September and delivered positive results for the store. According to their page, they saw a 150% increase in engagement on their Facebook posts and a 14,000% increase in traffic to their website.
Here are some of the examples of the clickbait headlines used:
Romeo and Juliet by Shakespeare The Jungle Book by Rudyard Kipling The Prince by Niccolo Machiavelli Frankenstein by Mary Shelley Gulliver's Travels by Jonathan Swift The Picture of Dorian Gray by Oscar Wilde The Scarlet Letter By Nathaniel Hawthorne Literary reading has been on a steady decline. The percentage of Americans who read literature was the lowest in three decades in 2015. At a time where people barely read, getting them to read classics is quite a challenge and this bookstore did well.