Jyotiraditya Scindia walked the ramp at Amazon's Fashion week that played a documentary he lent voice to.
Congress leader Jyotiraditya Scindia, who represents the Guna constituency in Madhya Pradesh, has lent his voice to a documentary aimed at the revival of chanderi weaves from the state's Chanderi town. The documentary opened the Amazon India Fashion Week (AIFW) Spring-Summer 2017 in New Delhi on Wednesday.
The documentary, shot by designer Samant Chauhan, was commissioned by Sunil Sethi, President of the Fashion Design Council of India (FDCI), which organises the bi-annual fashion gala. The first two days of the event for the ongoing edition are dedicated to the power of Indian handlooms and textiles.
The opening show saw 16 designers coming together to create four ensembles each, to encourage designers to incorporate chanderi into their lexicon and boost the languishing crafts sector.
While Anita Dongre played with hues of cream and pale gold on skirts, shrugs with booti work in golden shades, Ragini Ahuja experimented with transparent chanderi jackets, shifts with crop tops and simple wearable trousers.
Aneeth Arora showcased cold cut shoulder light flowy tunics, all in hues of white with a flower or two giving a simple attire a very classy look.
The collections shown by the designers exuded simplicity in classy and wearable colours like cream, pale yellow, grey, dull silver, peach and green.
Other designers who joined hands to promote chanderi were Gaurav Jai Gupta, Karishma Shahani Khan, Payal Pratap, Rina Dhaka, Ruchira Sachdeva, Shruti Sancheti, Atsu Sekhose and Yogesh Chaudhary. Chauhan too showcased his creations,
AIFW is being held at the NSIC Grounds, Okhla, and will conclude on Sunday.